SOA and Web 2.0: The odd couple?

Everybody is buzzing about Forrester's recent report citing that Web 2.0 technologies – comprised of blogs, mashups, podcasts, RSS feeds, social networks, widgets, and wikis -- will grow to $4.6 billion by 2013. Of course, the news shouldn't really come as too much of a surprise given the increasing focus on the integration of Web 2.0 technologies into the enterprise.

Meanwhile, SOA growth continues as more companies travel farther down their service-oriented path. To reinterpret a line from the introduction to the "Odd Couple," can two distinct market segments share an enterprise without driving each other crazy? While Web 2.0 and SOA can easily alternate roles as both Felix and Oscar, the short answer to the question is yes, but …

That type of answer could likely spark World War Web 3.0 among the Web architects and SOA evangelists as they discuss how to int

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egrate new technologies into a service-oriented architecture. While both come to the table with distinct (and highly marketable) skills, there are valuable lessons that the SOA community can share with the Web 2.0 gurus.

Consider that SOA, widely regarded as the new age EAI movement, has a head start on the fast growing, yet still nascent Web 2.0 market. Following are ten critical lessons learned from the SOA community that can help smooth the path for Web 2.0 in the enterprise:

Web 2.0 technologies can help companies of all sizes gain competitive advantage by using the Internet as a platform for information delivery and access. Yet remember that when SOA is the main course, Web 2.0 technologies are the side dishes (so don't fill up solely on mashups) or you will lose sight of the value of a solid technology foundation to help companies more quickly achieve business goals.