
	look-to-book ratio


	Home > SOA Definitions - Look-to-book ratio

SearchSOA.com Definitions (Powered by WhatIs.com)

EMAIL THIS

LOOK UP TECH TERMS		Powered by:

Browse tech terms alphabetically:

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z #

look-to-book ratio

- The look-to-book ratio is a figure used in the travel industry that shows thepercentage of people who visit a travel Web site compared to those who actually make a purchase. This ratio is important to Web sites such as Priceline.com, Travelocity.com, and Expedia.com for determining whether the Web sites are securing purchases. To improve their look-to-book ratios, such sites sometimes resort to offering incentives such as naming your own price, providing live travel agent chatting, and using imaging technology to showcase travel locations.

CONTRIBUTORS:	Amisha Joshe
LAST UPDATED:	03 Jan 2003

Do you have something to add to this definition? Let us know.
Send your comments to techterms@whatis.com

FILE EXTENSION AND FILE FORMAT LIST
File Extension and File Format List:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z #

look-to-book ratio Research - White Paper Library

SEARCH

TechTarget provides technology professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective purchase decisions and managing their organizations' technology projects - with its network of technology-specific websites, events and online magazines.


TechTarget Corporate Web Site \| Media Kits \| Site Map All Rights Reserved, Copyright 2001 - 2009, TechTarget \| Read our Privacy Policy