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typosquatting

- Typosquatting is a form of Internet cybersquatting, based on the probability that a certain number of Internet users will mistype the name of a Web site (or actually its URL) when surfing the Web. Typically, a typosquatter will register several possible input errors for a "brand name" Web site known for its high traffic, and then monitor to see how many clicks a day each of their "typo" domain names receives, and use the information to sell advertising for the sites that receive a high volume of accidental traffic. Advertising revenue might come from selling ads to the original site's competitors or by providing redirect pages to related products or services.

LAST UPDATED:

27 Sep 2000

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More resources from around the web:

-	Bob Sullivan writes that there is money to be made from typosquatting.
-	Robert C. Cumbow addresses the legality of typosquatting.
-	Typosquatting plays a part in trademark disputes on the Internet.

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