 - On the Internet, evergreen is a term used by some ad agencies to describe a Web site that is updated on a daily or other frequent basis. A Web site that is evergreen is considered more likely to attract both first-time and repeat visitors. If a media buyer for an ad agency is selecting a number of sites for an ad campaign, whether a site is considered evergreen may determine whether it's included in the campaign. A Web site that is not updated frequently enough is termed brown.
Web sites or tools (such as Alexa) that evaluate other sites sometimes rate a site for freshness. One obvious way to change a site every day is to include JavaScript code on the home page that automatically changes the date. This is not usually enough to warrant a rating of "evergreen," however.
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Learn more about Ajax and RIA (Rich Internet Applications) |
| RIA and mashup tools: What architectural principles should I look to adhere to when building a rich Internet or mashup application? |
| SOA needs RIA – Burton Group: Even if your SOA application brings an amazing amount of functionality and data to the Web browser, it still needs to provide a RIA interface to improve the user experiences. |
| Comet: Reverse Ajax for streaming data from the server: The Ajax Push, a technique of streaming data asynchronously from server to browser, aka Comet, holds a lot promise for those looking to build real-time, event-based services. |
| Handling XML with Ajax: This chapter discusses how to create an XML document in Ajax. |
| Security and Ajax: This chapter discusses security-related concerns that have particular implications for Ajax. |
| Ajax tools and products: New tools for Ajax and RIA developers appear regularly. Here is a sampling of some, including a review of free Ajax testing tools and a detailed look at JavaFX 1.2. |
| Ajax and RIA trends: Ajax technologies are as dynamic as the applications they create. Changes and trends Ajax and other RIA techniques are frequent. Read these articles to get up to date. |
| Ajax Tutorial: In this Ajax tutorial, you'll find the definitions, expert advice, trends and tools you need to get started with and optimize your use of Ajax. |
| Podcast: SOA and Web 2.0 – why composite apps matter: The common thread between SOA and Web 2.0 is composite applications. This podcast investigates the realities and best practices of composite app assembly. |
| Chapter of the week: Security and Ajax: This chapter, excerpted from Ajax in Action, discusses security-related concerns that have particular implications for Ajax. |
| CONTRIBUTORS: |
Christine Snelling |
| LAST UPDATED: |
21 Dec 2007
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