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June 2012, Iss. 3

Boost performance; transform your enterprise

All and now. Those words sum up two of the biggest demands from today’s employees. Increasingly mobile users want the world and they want it now. In response, IT must provide high-performance architecture that meets those hefty demands—and, of course, provides value to the business as well.   “We are beyond the age of just information and now into a world of enterprise transformation,” said Vijay Thirumalai, managing partner at Streebo Inc., a provider of master data management and business intelligence consulting and implementation services. “Mobile is no longer an option; it has now become a business necessity.” In his view, every function in an enterprise stands to benefit from a mobile platform’s ubiquity. Salespeople can access information on the go, create new accounts in the field, fulfill orders faster and affect revenue, profitability and sales cycles. He describes advantages for marketing professionals as well: “Customer acquisition, promotions, personalization and customer experience are some of the immediate benefits...

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