Definition

typosquatting

Typosquatting is a form of Internet cybersquatting, based on the probability that a certain number of Internet users will mistype the name of a Web site (or actually its URL) when surfing the Web. Typically, a typosquatter will register several possible input errors for a "brand name" Web site known for its high traffic, and then monitor to see how many clicks a day each of their "typo" domain names receives, and use the information to sell advertising for the sites that receive a high volume of accidental traffic. Advertising revenue might come from selling ads to the original site's competitors or by providing redirect pages to related products or services.

This was last updated in September 2005
Posted by: Margaret Rouse

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