reach

In Internet marketing, reach is how many different people visit a Web site to see an ad and also what percentage of these people fall into the audience to which an ad is targeted.

In Internet marketing, reach is how many different people visit a Web site to see an ad and also what percentage of these people fall into the audience to which an ad is targeted. A common measure of reach for a Web site is its "unique visitors per month." For example, assume an advertising banner campaign was targeted to car owners. On a Web site visited by 100,000 unique visitors a month where 90% of the audience owned a car, an ad running on such the site would reach 90,000 different car owners in a one-month run. The term is used in other advertising media as well as on the Web.
This was first published in April 2005

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