1) In Web advertising and marketing, a jump page is a Web page that is made to appear
temporarily in order to capture the user's attention as a promotion or to gather user information
in a survey. A jump page may be a splash page that
contains a Flash
animation or it may be a pop-up window with text and graphics. According to industry expert Robbin
Zeff, a jump page on the Web is temporary, it is directly related to products or services that are
currently being promoted, and it is designed to reinforce other ad promotions the user may have
been exposed to. The user closes the jump page to get to the content that was originally
desired.
2) In Web site maintenance, a jump page can be a page that is posted temporarily to redirect the
user when the page's address (its URL) has
been changed.
3) In Web site design, jump page is a term that is sometimes used to describe a Web site page
that provides a "jumping off" point for users who need to locate information on the Web quickly and
efficiently. Thus, a portal
site or the home
page for a site that specializes in gathering resources for a specific area of interest might
be referred to as jump pages.
Contributor(s): Adam Dalnoki
This was last updated in September 2005
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