go bosh (Go Big or Stay Home) definition

Go bosh is cyberspeak for "Go Big or Stay Home," meaning that if you don't commit enough resources to your enterprise, you'll probably fail in your objectives. The term is sometimes used to refer to new Web sites or enterprises that need to gain enough traffic to be able to compete for advertising with similar sites. Web analysts predict that in any given market niche only a few Web sites will be able to establish themselves well enough to succeed in the long run.

This was first published in April 2005

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