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On the Internet, flamebait is a "posting" or note on a Web site discussion forum, an online bulletin board, a Usenet newsgroup, or other public forum that is intended to elicit the extremely strong responses characteristic of flaming and active public discussions. To be effective, flamebait should be a bit subtle (but not too subtle) so that potential flamers will "take the bait." This term is similar to troll, which is an effort to get a reaction from readers but not necessarily for the purpose of eliciting flames.
Sometimes flamebait is used just to get a discussion started.