On the Internet, evergreen is a term used by some ad agencies to describe a Web site that is updated on a daily or other frequent basis. A Web site that is evergreen is considered more likely to attract both first-time and repeat visitors. If a media buyer for an ad agency is selecting a number of sites for an ad campaign, whether a site is considered evergreen may determine whether it's included in the campaign. A Web site that is not updated frequently enough is termed brown.
By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.