Definition

clickthrough rate (CTR)

Also see advertising terminology on the Internet.

In banner advertising on a Web site, the clickthrough rate (CTR) is the percentage of times that viewers of a Web page click on a given banner ad, causing a request for the advertiser's Web site to be transmitted to the viewer. For example, if two out of every 100 visitors to a Web page clicked on a given ad, that ad would be said to have a 2% clickthrough rate. (In most cases, a 2% clickthrough rate would be considered very successful, by the way. In many campaigns, especially as ads become familiar to users, the clickthrough rate is well below 1%.)

Many advertisers rate the success of a given ad placement on clickthrough rate alone. Other advertisers also place a value on the visitor's viewing of the ad, which is believed to create a desired company or product brand impression over time.

This was last updated in September 2005
Posted by: Margaret Rouse

Email Alerts

Register now to receive SearchSOA.com-related news, tips and more, delivered to your inbox.
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

More News and Tutorials

  • SOA, semantics and services combine in DoD intelligence sharing effort

    Using textual analytics and natural language processing, Modus Operandi developed a service that analyzes and parses unstructured data and pulls out events or information. Article includes tips on SOA and semantics, SOA and data models, and an SOA recipe for stone soup.Among highlights: Recognize that not everything can be or should be shared.

  • Q&A: Messaging middleware with Apache projects

    In this Q&A, Rob Davies discusses messaging middleware and the hurdles that many developers face as they first approach the subject. Davis is CTO of FuseSource and coauthor of the book "ActiveMQ in Action."

  • An SOA practices checklist for implementation roadmaps

    This article provides a master list of common practices, field proven by a number of SOA projects. Also supplied is a template that can be used as a checklist for developing SOA implementation roadmaps specific to an organization's transition project requirements.

Do you have something to add to this definition? Let us know.

Send your comments to techterms@whatis.com
Back to top