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click rate

Definition

click rate

In Web advertising, the click rate is the number of clicks on an ad on an HTML page as a percentage of the number of times that the ad was downloaded with a page. Thus, the click rate on a particular page with an ad would be 10% if one in ten people who downloaded the page clicked on the ad.

Related glossary terms: Prism, Rich Internet Application (RIA), Drupal, Google Spreadsheets, evergreen, meta tag

This was last updated in September 2005

Posted by: Margaret Rouse

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