click rate

In Web advertising, the click rate is the number of clicks on an ad on an HTML page as a percentage of the number of times that the ad was downloaded with a page.

In Web advertising, the click rate is the number of clicks on an ad on an HTML page as a percentage of the number of times that the ad was downloaded with a page. Thus, the click rate on a particular page with an ad would be 10% if one in ten people who downloaded the page clicked on the ad.

This was first published in September 2005

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